Switch to the bright side.

This 3-step routine, powered by Niacinamide and Rice Water, features a face wash, moisturizer, and SPF50 sunscreen that work together to cleanse gently, tighten pores, boost hydration, and protect against UV damage. The result? Brighter, clearer, and more even-toned skin. Because clear skin is always a bright idea.

2% niacinamide simply bright face wash with rice water, 100ml:
* clinically proven to instantly brighten, soften skin
* non-irritant & sulphate-free
* removes 99% pore clogging impurities
* gentle & non-drying

2% niacinamide gel cream with rice water, 50g:
* clinically proven to brighten skin in 2 weeks
* delivers 2x hydration
* superlight, non-greasy
* dermat-tested

2% niacinamide SPF50 PA++++ hybrid sunscreen with rice water, 50g:
* clinically proven to brighten skin in 2 weeks
* 3x tan reduction
* 4-hr water resistant
* leaves no white cast
* lightweight & non-greasy